In “What is SEMrush? How to use it (Part 1)”, we mainly introduc how to use SEMrush to check ranking status, keyword status and backlink status. Next, let’s talk about how to use SEMrush to check competitor status and on-site SEO status.
Here are the directories of the two articles. If you want to view the detail contents of the previous three directories, you can look through the previous articles:
Find estimat traffic history for your site
etect keyword position changes on your own website and competitor websites at the same time
Use tags to group keywords. Compare website performance on different devices.
On-site SEO status
Check your website health with SEO analysis tools
Analyze website issues that ne to be consider and resolv first
Track website optimization progress
Find and fix hreflang errors
Check HTTPS to ensure your website is secur
Etecting AMP Issues
Analyze Google ranking factors that affect website ranking
Provide on-page SEO optimization suggestions bas on data
Analyze the top 10 websites/pages rank by Google
Analyze website content to obtain SEO optimization suggestions for article content
Website log file analysis
Check, publish, and bulk delete business information
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Competitor Research
On-site SEO status
Competitor Research
In this area, we mainly use the fourth part Rank Tracking. Some functions require the assistance of other modules. For specific function explanations, please refer to the article content.
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Find out who your search competitors are
When we start the SEO optimization of the website, we must first understand our search competitors. Only by understanding strategic web marketing guide for a b2b company them can we know how to surpass them. To find our search competitors, we use the Competitors function of Organic Reesarch under the Competitive Research module. We only ne to enter our root domain name (remove the HTTPS logo and www) or keywords in the search box, and SEMrush will show us the status of our competitors, but there is a big difference between the two.
If you enter a root domain name
The relevant competitor domain status will be display, including the degree of competition with the root domain name, common keywords, the number of includ keywords, website traffic status, and paid search keyword marketing list status.
As shown in the picture, take SEMrush as an example (through this function, we can also find some websites that are as useful as SEMrush).
Domain Name Research Competitors
If you enter a keyword , SEMrush will not only display competitor websites relat to the keyword, but also provide phrase matching suggestions, relat keywords, and information about paid search ads.
Whether we use root domains or keywords to understand competitors, we can learn who our product’s competitors are, website rankings and keyword status, website traffic, and website paid search status. We can download this data for later research.
Monitor keyword changes on your own website and your competitors’ websites at the same time
Use the Position Tracking feature in Section 4, Rank Tracking
Enter the root domain name and project name to start creating
Complete steps 1-4 in the order provid by the system.
1. Fill in the name on the local map. If you don’t have one, you can leave it blank.
2. Select the search engine, region, and device status you want to detect
3. The system will recommend natural search competitors and paid search competitors. Click the + sign behind the corresponding competitor and add the search competitors you want to test. You can add up to 20, which is basically enough.
4. Next, we ne to add the keywords that ne to be detect. SEMrush provides 4 methods: direct input, importing SEMrush data, importing GA data and importing files (*.txt, *.csv). You can choose according to your own situation.
Click the Start button, the system will import the data for processing, and then you can check the changes in keywords.
Use tags to group keywords
For large websites or users with multiple websites, it is very useful to mark keywords and group them. We can mark keywords from the following locations:
The tag manager allows users
To add or delete tags after keywords. Click filter-select “manager tags” to add or delete tags.
Compare website performance on different devices
Want to know which device is suitable for your website? SEMrush Position Tracking can help you do this.
In Postion Tracking, enter the website project you want to view and you can see it under the Device & Locations tab.
On-site SEO status
In this part, we mainly use SEMrush’s 5th content On Page & Tech SEO
Check your website health with SEO analysis tools
First we ne to click into Site Audit and add a new project.
Next we ne to set up some new projects.
1. Basic settings: crawl scope and source
Here we can choose different crawling methods: crawl by website, crawl by providing a sitemap file, and crawl by directly entering the sitemap URL. Next, you can set the number of web pages to crawl each time. It should be not here that you should not select too many, otherwise you will be charg.
A normal account can crawl up to 100,000 pages per month, and 20,000 pages per audit
Guru accounts can crawl up to 300,000 pages per month and 20,000 pages per audit
Business accounts can crawl up to 1 million pages per month and 100,000 pages per audit
After setting these, SEMrush can immiately crawl website data and analyze it, but some users may ne more settings, so here we use the advanc settings function
2. Advanc Settings
Advanc settings mainly include the following: crawl settings, allow/disallow crawling URLs, delete URL parameters, crawl frequency
Crawl settings
In the crawl settings, we can use the user agent to choose between the mobile or desktop version of SEMrushBot or GoogleBot. When we change the user agent, the content of the dialog box below will also change accordingly.
