AMPscript is powerful. But it Controlling SFMC can also be complicated. For more on getting started with the scripting language checkout the recording of this AMPscript Bootcamp webinar. Rodrigo and Aisha created a fun email just for our show that they personalized for the three of us as well as […]
Business Fax Database
19 posts
If you’ve spent Outlook HTML any time in the email world you’re probably aware of Outlook’s reputation. Often referred to as the Outlook has been the cause of many frustrations, missed deadlines, and headaches for email developers, designers, and marketers around the world. Mention Outlook to an email developer and […]
We already Aero Leads mentioned that the lack of coding knowledge needed to implement this is a big plus for this method but what about the drawbacks? First, if you want to adjust the spacing across many images it’s going to be very time consuming to edit a slew of […]
This code will add 20 pixels How to fix of space below your image tag. It’s important to remember that and instead you’ll want to add the padding to the cell your image is in, like so: A big advantage of using this method is that it allows you to very […]
As an email marketer, there are few things more frustrating than pouring time and effort into crafting the perfect email campaign, only to find that the layout falls short of expectations. You eagerly preview your meticulously designed email, and to your dismay, you discover two major issues that cause your […]
There are notably that Outlook (surprise surprise!) has some funky interactions between margins and background colors. It’s also very common in web development to utilize margins with negative values to control positioning of elements and create some clever layouts. Unfortunately that isn’t well supported in email clients with some of the […]
As with most things in email 4 ways to design and development there are numerous ways to achieve our goal. Below you’ll find the main ways of controlling padding and spacing around your images, how to implement them, and considerations for using them. If you have any other great ways […]
As an email marketer ,How to Adjust there are few things more frustrating than pouring time and effort into crafting the perfect email campaign, only to find that the layout falls short of expectations. You eagerly preview your meticulously designed email , and to your dismay, you discover two major […]
One type of data that you definitely do not want to buy is email addresses. It may be tempting to pay for a list of what you believe are relevant contacts, but that can quickly get you into trouble with deliverability and spam/privacy laws. Unfortunately, “from Malign by Synch found that nearly […]
Keeping your contact database up-to-date and clean is a major B2B email marketing best practice. is important and can be trickier for B2B senders. One of the challenges relates to all the different sources of B2B contact acquisition we mentioned earlier. If people are filling out hard copy forms at […]
Be strategic about how you The fields you require new contacts to fill out will dictate a lot of the data you’ll use for email segmentation and personalization. 2. Use responsible list-building practices One type of data that you definitely do not want to buy is email addresses. It may be […]
Now that First-party data we’ve cleared up confusion around the differences between B2C and B2B marketing, and addressed some of the misunderstandings, let’s get to the B2B email marketing best practices. Here’s some advice on what you should do to nail your B2B email marketing strategy: 1. Collect zero- and […]
