Google My Business has become the first lever to work for the local referencing of a point of sale. And Google Posts can help increase the visibility and conversion of your Google business listings by speeding up the web-to-store process . Are you wondering how? What are the benefits for your establishments? How to create a Google Post ? Or are you looking for examples and good practices ? You are in the right place ! Follow the guide What…
By creating an XML sitemap and submitting it to Google Search Console , you can tell Google search engines which pages to crawl and when they were last modified. If you have a proper XML sitemap, search engines can use it as a reference when crawling and prevent your site from being indexed.By setting up a sitemap and creating a route to major pages via global navigation, you can improve both usability and crawlability. This is an especially important measure…
This can be self-evident, but it is of course important to involve your employees when you get started. Part of sustainable employee development is precisely the involvement of the employees themselves, so that they help shape the continuous development. This can be done through the classic MUS, where you can do it continuously 1:1, which has become a very modern method within the last number of years, since as a manager you always have your finger on the pulse, the…
When we analyze the speed of a website with Google Page Speed or GTmetrix, one of the main problems that we usually encounter lies in the increase in loading time per image , whether due to quantity, weight or size. Therefore, in this article we want to show you the best practices and plugins to optimize images in WordPress. When we upload images to WordPress, the platform creates image copies of different sizes . The idea is that depending on…
When we talk about WordPress plugins for SEO, one name “Yoast SEO” always comes to mind. This plugin is one of the best known within the WordPress repository, whether you are an SEO professional. How to set up an amateur or an entrepreneur. Given its importance, today we bring you a complete guide in which we show you what it is and how to configure the Yoast SEO plugin from 0 to 100. How to set up Let’s get to…
Being able to analyze the On Page SEO of a website in a few steps is now much easier with the help of an extension like SEO Meta in 1 Click. Remember that the SEO of a website is essential and knowing this type of information about the competition can help improve your own SEO and obtain very valuable information to make better decisions.SEO Meta in 1 Click is known as one of the popular Google extensions that help improve…
WP Rocket is possibly the most powerful WPO plugin on the market for the WordPress content management system (CMS) within the standardized and technically supported plugins. Therefore, it is a great ally for any SEO team or freelancer who wants to keep their website fast and accessible to users and for the main search engines (Google in the lead). WP Rocket Updates. What is WP Rocket like in 2024? Briefly comment that WP Rocket is updated practically every month, so…
Maybe you have considered making a website with Wix but you don’t know if you are going to do SEO in Wix or not. Although WordPress is one of the most famous CMS , it is used by 65.1% of websites. This means that there is a remaining market share that CMS like Wix takes advantage of. There is no CMS better than another . It all depends on the objectives of each company. For example, a CMS like Wix…
If you have come this far, it is very likely that you have an online store and that one of your main objectives is to increase the visibility of your brand in order to sell your main products. Then you are interested in knowing how to sell on Google Shopping . It doesn’t matter if you sell croquettes or socks, your goal is to sell and you want to be where your customers are looking for you . So far…
To maintain maximum optimization of a WordPress website. It is essential to use plugins that help compress the visual part . That is, those tools like Shortpixel that offer essential management that optimizes the images on said WordPress page. Being one of the best-known options. This wonderful tool offers a fairly simple optimization management for each web page. Furthermore, it is considered highly reputable and easy to use so that the user experience is better. This not only benefits the…
If you are in the world of digital marketing or are very curious to learn about it. SEO blogs are undoubtedly a good bet to improve your skills, discover new tools and constantly update yourself about the world of digital marketing. For this reason, at Online Zebra we want to tell you which are the best blogs, both national and international, so that you don’t miss any details and are always up to date with all the news.If you are…
In the web development sector , there are many terms that are often unclear or have ambiguous definitions, such as UIX, accessibility, link juice, indexing, wireframe, etc. Among these concepts, we also find web architecture , a phase within web development that has outstanding importance over the rest of them. But do you know exactly what it is and how it can influence your web project? Today from Online Zebra , we tell you everything you need to know about…
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