Useful for age, gender, interest, income, education, both from our own in-house surveys. And in another case, if we already have a website or social media, we will have data of website visitors and social media followers by collecting audience data through Google Web Analytics, Social Media Analytics, including people who Subscribe to receive news through our website. or even collecting information from customer feedback whether they have feelings or have questions about the content we write which will allow us to see both interest customer requirements and may see the problems encountered Then use all the information to create a Buyers Persona.
Always check the content
Or a fictional character for our target group that they Angola Email List have any problems What you interested in? Is your goal in life? What are the motivations? what is the need What challenges lie ahead? that are the channels for receiving news and information? What is your favorite type of content to read? It will allow us to create suitable content and reach the real needs of our customers. Choose the content format you want. There are many types of content. Each type has a different purpose of style and communication.
Other channels such as company
The content must be created from the basis AERO Leads of the organization’s marketing objectives. In terms of content formats, there a tool called Content Matrix that helps us to choose the right content format. Content that educates (Educate) Content that persuades (Convince) Content that creates entertainment (Entertainment) and inspirational content (Inspire), each type has a different form of content, such as making an E-Book or Infographic suitable for making knowledge such as writing articles Infographics, Videography, E-Book. Remember to keep the content up-to-date at all times.
