If you are currently using Google ReCaptcha or a similar captcha service, then you could be causing more harm than good to your traffic. Legitimate users can quickly become frustrated with obstacles that cause the user to be delayed in accessing content. For example, just a half second increase in page loading speed can increase bounce rates by over 5%. Here are a few solutions for captcha alternatives that can help increase the amount of good quality leads collected from your audience.
Finding The Right Balance
By using a combination of user validation uganda phone lead methods to verify lead generation data, it’s possible to calculate an overall risk score for each lead and identify fraudulent affiliates that are sending the bulk of invalid leads. The methods discussed above can be applied to ping & post lead generation or even directly within forms. Whenever possible, it is recommended to pause sources that are sending high levels of fraudulent leads. This can be tricky when sub sources and sub affiliates are involved. Consider using an overall affiliate fraud prevention service to manage your campaigns and sources for the best defense against lead fraud.
Validate Email Addresses
A wealth of data can be obtained simply by validating email addresses as they are fed into your system. Emails likely to bounce or deactivated lead generation fraud in today’s climate accounts can be scrubbed your mailing lists. Taking this a step further, it’s also possible to identify email addresses recently exposed during a data breach which could be submitted from stolen user info. Fraudsters like to use real information whenever possible to albania business directory try and fool any lead scoring services so being able to generate an email risk score is a great way to filter high risk leads.
Monitor Click Fraud
Click fraud is popular with abusive affiliates as the techniques overlap very closely with lead fraud. The IP addresses and browser combinations used for ad fraud are also used to submit invalid leads. Performing a quick IP reputation check to detect proxies or VPNs can help pre filter many leads.
Verify User Data
Beyond the email address, additional data points especially those from ping tree methods can be validated. In fact, performing phone validation on the lead’s. A provided cell or landline number can provide great insight into the overall lead quality. Google Voice, VOIP, and other risky services can help filter poor quality leads. Address verification for the postal address also provides a good indication of the lead’s health. Our APIs also support combined lookups an email, phone, IP, and similar user data can be . A combined into one simple reputation check.
