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The most recent of these is neuromarketing, which was mention less than a year ago. The principle of neuromarketing is simple: reach consumers AERO Leads through their psycho-psycho-emotional feelings and neural processes. By mastering these factors we can influence purchasing decisions that are made unconsciously without resorting to other, more logical reasons to buy. Neuromarketing is the science that studies the effects of advertising and other communication behaviors on the human brain. Using it as part of your digital strategy can bring your brand closer to your customers. Neuromarketing and Neuroscience Neuromarketing research differs from.