Saturation of marketing communications. or customers receive too much information from various channels (Overwhelm), causing borom to the point of blocking ads or skipping those ads. Therefore, pure advertising as in the past It has become something that is not suitable for this era. The consumer group or consumers are not comfortable with hard sell advertising, causing brands to find new ways to connect with their target audience. to communicate the value of the brand until it becomes a way to create Brand Content that can finally meet the nes In conclusion, what is Brand Content? Brand Content is a marketing technique to create a connection between different types of content or content with the brand.
That can connect emotional
To create target groups or customers to engage New Zealand WhatsApp Number List with the brand, which Brand Content has the following characteristics Focus on offering value rather than presenting a product or service. Does not focus on direct sales But it’s about making content that creates results for customers. To achieve brand communication or brand mention. of comments or brand mentions. create add value to customers or target groups In the form of content that provides benefits that customers truly want to know. Brand Content must be creat to attract the target audience to know how the brand is better than the competitors.
Feelings to remember
That is not rational but mainly emotiona AERO Leads appeal. There is a form of creating a story. (Storytelling) from the beginning, middle and end. Brand Content is flexible and adaptable to many formats. Whether it’s a video, podcast, various types of events. in telling stories about the brand Benefits of Brand Content Brand Content can attract target customers to interact or communicate with the brand more than normal advertising. Creating good brand content can lead to interesting storytelling.
