If you manage social networks, you are probably familiar with the crisis of ideas, when you do not know what to post next. Usually, advisers suggest something like “make a survey to entertain the audience” or “record a circle in Telegram, it’s fun.” But what if instead of going through 1000 post formats, you find one that will stand out from the others? So that they say about you: “These are the guys who do such a cool thing.”
In this article, we talked about 13 interesting concepts on how to manage social networks – perhaps you
will take note of something or get inspired to create your own unique format.
There is a stereotype that content should whatsapp data always be useful. Or that it is necessary to alternate useful and entertaining formats. But what if your product is coffee in cups or condoms? If you write “how to make coffee on a horn coffee machine” or “how to use contraception correctly” – it is doubtful that such content will go viral. Or at least someday you will run out of useful topics.
Some companies have found a way out by making purely entertaining content: jokes, memes, post-irony. They don’t talk about the product directly, but they increase its recognition through good jokes.
So the guys from the coffee shop “Varka” started making videos with absurd scenarios about customers and baristas. And these are not short videos of 10 seconds, but entire stories that unfold over 30-40 seconds. For example, they act out a scene where the barista, seeing a regular, immediately gives out his
favorite drink, dish, and at the end enters his PIN code from the card for him.
The channel currently has 300,000 subscribers, and in the comments, users recognize employees by name.
Another example is the condom manufacturer Vizit. Here, the content is built on a play on words, which is complemented by pictures. No benefit, but is it necessary? The guys are just joking, and their posts are forwarded to friends.
The advantage of such content is that you build an emotional connection with subscribers. They don’t just read a news item, but communicate with a person — and with each post they get to know him more and more.
3. Availability and FOMO
Buying an apartment or a car, dental treatment, hair professional texting etiquette | texting rules and guidelines transplantation, moving to another country – these are all things that people tend to put off for a long time. It seems like there is a need, but it all seems so expensive, complicated and now is not the time to do it.
But with the help of social networks, you can influence this attitude by emphasizing the availability of your product and slightly pushing the idea that it is necessary to buy now, and not later.
For example, let’s take the account of the company “Cars-Cars”, which imports cars from the USA. They build almost all of their content on the idea that you can outsmart the system and buy a cool car cheaper than the market price. To do this, they simply post their offers: here is a “Ford Mustang” for 3,000,000 ₽, and here is a “Mercedes” for 2,900,000 ₽. You see a price lower than expected and, perhaps, get a little closer to buying a car that you would otherwise put off for another 150 years.
Almost all the videos are structured in the same way: the presenter shows a cool car, talks about its advantages, and then emphasizes the low price.
Real estate agencies often use this tactic – they post on social networks with the most advantageous offers. For example, the agency “Sergey Petersburgsky” shows a beautiful residential complex in its profile, describes its advantages and features, says what area it is located in – and then names a price of something like 29,000 ₽ per month.
It is cheaper than renting or comparable to it – and the reader begins to think: “But I rent for the same money, and here I have my own apartment, maybe it’s time for me to start buying, it doesn’t seem that expensive…” And in the end, perhaps, these thoughts will lead to the decision to take out a mortgage – all because of the reels.
4. Useful tips every day
Useful content is a working strategy in areas ba leads where clients are ready to engage and understand. Let’s say you write a blog about texts → your audience is authors and editors. They live this activity. So it makes sense to make useful posts. Earn the audience’s trust and then sell your services as a high-level expert. This strategy is usually used in the infobusiness: you make useful content → everyone thinks you’re smart → they go to your paid training.
For example, we adhere to this concept in the Telegram channel “Sdelemaem” . We tell how to write texts, find customers, work with editors. We demonstrate expertise in the niche in which we work. And the authors and editors who read the channel then come to us to learn the same. Because they have already received a lot of benefit from us. They trust the agency and are ready to pay for training.
