In this article we will explore brand archetypes and how these can be used to guide corporate communications. For beginners, I will try to make everything as clear and understandable as possible. What are brand archetypes? Brand archetypes are universal, timeless patterns that serve as the foundation in creating an effective emotional marketing strategy. These archetypes, which find their roots in the theory of Carl Gustav Jung , a Swiss psychoanalyst who identified universal patterns present in the human psyche,
Play a crucial role
Defining the identity of a company and in communicating its value so that resonate deeply with the audience. Adopting brand b2b email list archetypes in corporate communication not only facilitates the creation of an emotional bond with the public, but also helps to build a solid and coherent brand image , fundamental to standing out in an increasingly competitive market. What are the 12 types of archetypes? There are 12 main brand archetypes, each with its own distinctive characteristics and qualities: Il Saggio: a brand
Based on knowledge
And wisdom, an authoritative brand, with great experience and tradition, with a decades-long history. L’Innocente: a brand that promotes simplicity, purity and optimism. The Hero: a brand that Aero Leads focuses on strength, courage and achievement, champions of a cause or ethical values, promoting a healthy lifestyle. The Explorer: a brand that encourages discovery, adventure and freedom, creative and innovative. The Creator: a brand that promotes imagination, innovation and creativity. The Sovereign: a brand that symbolizes control, authority and stability, luxurious, premium brands that convey prestige. Il Mago: a brand that promises
