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Have you an analytical brain? Do you like data and numbers? Or are you intrigued by AI and want to use it to generate leads? If this sounds like you, then Pay-Per-Click (PPC) marketing could be a great area to explore. Plus, PPC marketing specialists are in hot demand right now with salaries that typically range from $50,000 to $80,000 per annum according to talent.com. Interested? Let’s look at the role of a PPC specialist, the skills required, and see what’s required to succeed.
What is a PPC marketing specialist?
What is a PPC marketing specialist? A PPC marketing specialist is a digital marketer that specializes in the art of paid marketing using platforms such as Google Ads or Bing Ads. They use a mix of creative and analytical strategies to target specific audiences and earn the best possible return on investment from various paid marketing platforms. This requires the planning and optimization of paid campaigns. PPC marketing is a varied, demanding, and rewarding role with many different duties and skills to consider. Is PPC a good career?
Is PPC a good career?
In a word, yes. As a digital marketing skill that brands across industries are crying out for, being a PPC specialist is varied, lucrative, and full of opportunities. It is perfect for people with an aptitude for numbers that like to get insights from data. These insights can then be used to create campaigns that drive leads and boost revenue. The professional life of a PPC marketing specialist is challenging, and as no new campaigns are ever quite the same, you’ll always discover something new. The Role of a PPC Specialist A PPC specialist manages online paid advertising campaigns including the strategy, design, implementation, search engine optimization (SEO), and analysis of ad performance.
