Consumer Day, celebrated on March 15th, is another great opportunity for those who sell online. Embraced by e-commerce, the commemorative date is gaining more and more prominence in the national sales calendar. Last year, it was the big highlight in the first semester. To get an idea of its potential, in 2022 March 15th represented more than R$722 million in revenue in online sales ( data from Allin/Social Miner ). If we take the cut-off from the 1st to the 15th of the month, the amount exceeds R$4 billion . It’s no surprise that Consumer Day is known as “Black Friday of the First Semester” among marketing and online sales professionals. Therefore, letting the date pass without a special action or tribute to your customers is out of the question. In this article you will read more about the power .
How Consumer Day came about
Although Consumer Day in Brazil has a new feel, the date has existed for almost 60 years. However, it was made official in the United States in the 1980s, as a milestone in respect for Greece Phone Number Data consumer rights. From the 90s onwards, it began to be worked on by businesses all over the world. Here, even though local retailers also make use of the theme, Consumer Day was booming due to e-commerce. Especially in the last 5 years, when Brazil has developed a lot in e-commerce and the experience of buying and selling over the internet has evolved. Another factor that greatly boosts national retail is precisely the date on which it is celebrated. Consumer Day is March 15th, a month of recovery in national consumption.
How to create the best Consumer Day promotion
Months in which Brazilian consumers allocate their consumption to travel, events and parties. Surely you’ve heard that the year only starts after Carnival. It is in this context that Consumer Day takes on the leading role in sales, along with Women’s Day and Back to School, in certain sectors. As with all e-commerce promotions, on Consumer Day the retailer needs to Aero Leads deliver an interesting proposal, creative advertising and an impeccable shopping experience. In Brazil, we have a habit of raising public awareness on special dates. We do this with tributes, videos, testimonials, gifts, etc. Well, on Consumer Day you need to praise the person being honored. Favorite Consumer Day promotions Have you studied the needs of your ideal buyer ? Researching consumption habits.
