Persona: what it is and how to create one for your online sales business
A persona is a fictional representation of your ideal customer, created based on market research and demographic and behavioral data. It is important not to confuse the persona with the target audience, which is a broader term regarding your potential customers. We will explain the difference between the two below. The persona is used to understand how your consumers think, act and make purchasing decisions. Today, with communication so close via social networks, creating a persona helps plan marketing and sales strategies, associating your products with customers’ real pains and needs. If you are starting your business now or already have an online store, having a well-defined persona.
With that in mind, throughout this
Article you will understand what it is, how to create and approach the persona of your online sales business. Let’s go? What is persona? In a nutshell, the persona is a drawing of the ideal customer Hong Kong Phone Number Data for your brand. It is the representation of the person you hope will discover your brand, interact and have the greatest purchasing potential. You “map” some characteristics of this character, always based on real data from your customers and potential buyers with whom you seek to connect. To design the persona, you design their age, gender and income, as well as their personal and behavioral characteristics. What is the routine.
It is through these questions that it is
Possible to understand your real needs and connections with your online store. How to create a persona for your business Creating a persona is an essential step for the success of your business. Attention: persona and target audience are not the same thing A very common question when creating Aero Leads a persona is confusion with the target audience. In practice, they are different concepts and should not be seen as synonymous, especially when marketing your business. The target audience is a broader segment of society that you believe your products will impact, while the persona is a character that speaks to your brand, your personality and goes beyond commercial representation.
