History of Mother’s Day How Did Mother’s Day First Appear?
When, where and how was Mother’s Day. Which is an indication of the gratitude and love we feel for our mothers. The source of unconditional love and endless devotion, first celebrated. Here is the “History of Mother’s Day. In the world and in our country with all its curious aspects. What’s in this article? History of Mother’s Day Purpose of . Mother’s Day Celebration Mother’s Day Surprise Suggestion for Mother. When was Mother’s Day first celebrated in our country. When…
Personalization for the Consumer
In an age where users are bombarded with options and information. Personalization has become a key factor. Using data and analytics to deliver a tailored experience. Can significantly reduce exploration and evaluation time. This can include personalizing landing pages. Recommending products based on previous interactions. And creating content that specifically addresses the user’s needs and interests. Informative and Quality Content An informed customer is a customer closer to purchasing. Providing detailed content, such as buying guides. In-depth FAQs, how-to videos,…
A New Purchasing Scenario
The ‘Messy Middle A New Purchasing Scenario. The concept of Messy Middle refers to the. Complex and intricate phase of the purchasing process. Where consumers navigate through a multitude of information. Opinions and options before making a final decision. This paradigm, which emerged in response to. Digitalization and the expansion of online platforms, highlights. The importance for brands to understand. And act effectively in this crucial phase to positively influence consumer choices. THE In an era where the consumer is…
Purchase decision-making process
process and consumer behavior in the Messy. Middle The relationship between consumer and brand takes place. Through different interactions. Conveyed by different digital and non-digital tools. Living and evolving in a sort of experiential continuum. In the digital marketing model proposed by Google. This expanded interaction space is called exposure. Exposure , exposure in English, is not a phase. But a continuous universe in which. The consumer is immersed, an always active universe. Communicating on many overlapping channels. Some of…
What is Messy Middle
he way people make decisions is messy and it’s only getting messier. Google What is Messy Middle In an environment increasingly filled with stimuli. Chaos and irrational decisions. The way people make decisions is messy and is destined to become increasingly so. Therefore, What happens between the first triggered. the first stimulus that triggers the funnel. And the actual purchase decision is not a linear path. On the contrary. It is a complicated network of touchpoints that changes from one…
Greater Engagement and Understanding
In the digital age. Video and animated content have become essential. Tools for corporate communication. These mediums offer an engaging and immediate way to convey messages. Making them ideal for capturing attention in an information-overloaded world. Greater Engagement and Understanding. Videos and animations increase audience engagement. Statistics show that video content has. Higher click-through and conversion rates than text or static images. Furthermore, the combination of visual and audio. Elements makes it easier to understand and memorize messages. Search engines…
SEO and content that matters
SEO and content that matters. guidelines for quality assessors Very often we read articles. And insights that talk about the benefits of SEO. And how to do it correctly, but the truth is that there is no universal model for doing. just as the concept of keywords as the only technical factor no longer exists. Basing an SEO strategy only on words. And on their research, as happened years ago. Is no longer a strategy. I’ll tell you more, there…
The Evolution of SEO
From the Beginning to Google’s Changes in 2023. Search Engine Optimization (SEO) has undergone multiple. Transformations in recent years. Reflecting the incessant evolution of the web and search engines. In 2023, Google, the search giant, has implemented significant changes. Once again shaping the SEO landscape. THE SEO OF THE PAST Originally. SEO was primarily focused on keywords and backlinks. Positioning keywords in content and generating. Inbound links were primary tactics for gaining visibility on search engines. However, this has led…
Which Social Media Platforms
Social media platforms in Turkey are constantly evolving as a reflection. Of the rapidly changing digital world. However, as of 2023, there was a certain. Ranking among the most used media platforms. Now let’s find out which are the most preferred. Social media accounts in our country. International platforms such as Facebook. Twitter, Instagram, and YouTube were preferred by a wide. User base across Turkey. Platforms where visual and text-based content were shared. Such as Instagram and Twitter, were very…
Disadvantages of using AMP
This will both prevent duplication problems and prevent you from struggling with a lot of problems. To apply this code, place Is it necessary to create a sitemap for Amp? After adapting AMP technology to your site, you do not need to create an extra sitemap. In normal versions without AMP, it is sufficient to add the amphtml tag to the URL and write the URL version that includes AMP. Google will thus detect the AMP versions of your site…
How to install WordPress Amp?
Be sure to read! What is Google Data Studio? How to use? If I cancel AMP, will I have problems in terms of SEO? Sometimes I hear complaints from people who have activated AMP on their sites, such as decreasing advertising revenues and decreasing user experience. How can I cancel the amp in such cases? Will I have a problem? Will 404 errors cause me trouble? Questions like this are frequently asked. If you comply with the criteria I explained…
