Below, we’ve got dozens 45 ideas for every stage of your B2B content marketing funnel of ideas that can work a variety of content channels and formats.
Top-of-funnel (TOFU) content ideas
For all of these top-of-funnel content ideas, make sure to apply them to your target audience. For example, if the idea is “top challenges” and your bahrain whatsapp number data target audience is office managers, the content idea would be “top challenges for office managers.”
Remember that in the world of B2B, you’re speaking to professionals. So your TOFU content should be relevant to their roles. What do they want to achieve in their current job? What do they want their career to look like? Anything that helps them solve problems in their day-to-day work life and the
plan for the future is fair game.
Also, remember that with these ideas, you don’t necessarily from awareness to conversion: b2b content marketing funnel guide have to create all of the content from scratch. You can also curate it. For instance, instead of creating a course to help office managers advance in their careers, you could write an article with a list of top-notch professional development resources, like courses, forums, and job boards.
TOFU ideas:
Top challenges
Common goals and objectives
Productivity trends
Professional development resources
Top lessons learned from pros (that match your target customer)
Best sources of inspiration for fresh ideas and approaches
Best influencers or content creators to follow
Top frameworks, methods, or strategies
Checklists for popular projects or tasks
Answers to frequently asked questions
Guidance on how to solve a common problem
Tutorials on common tasks
Examples of great work relating to georgia lists their job (copy, design, or task organization examples)
Quotes relating to their job or core responsibilities
Templates to help them achieve a task faster
Examples of great TOFU content
This Toptal blog post on UX design for Gen Z is a great example of top-of-funnel content because it solves a specific problem (how do you design for the Gen Z aesthetic?) for a specific audience (UX designers).
YouTube is full of great top-of-funnel content. For example, this video on customer success certifications and courses helps new CSMs understand what sort of training they need to enter the industry. It serves as a clear, straightforward answer to a common question.
To create your own TOFU content, start by listing out all of the questions and pain points your customers have. Then address the top issues in terms of commonality and severity.
Middle-of-funnel (MOFU) content ideas
These middle-of-funnel content ideas can help you meet the needs of buyers who know they have a problem and know that solutions exist—but are unsure which solutions are right for them.
When people are solution-aware but not yet provider-aware, they need a variety of resources to help them figure out which solutions are right for them. Articles, videos, and social posts on the different types of solutions can be very helpful to your target audience.
MOFU ideas:
The benefits of your product category or topic
Different types of relevant products or services and how to select the right one
The benefits of using a product or solution like yours
The possible ROI of using a product or solution like yours
Tutorials on how to use your category of products
A roundup list of essential products and services to manage their role better.
