The B2B buying process is complicated. The average number of interactions required to convert a customer has recently jumped from 17 to 27! Fortunately, your B2B content marketing funnel can handle many interactions on autopilot.
A great funnel generates, nurtures
and converts leads—allowing buyers to self-serve the entire journey, or reach out to sales when they’re ready.
Your funnel also ensures that you’re not just azerbaijan whatsapp number data driving traffic. SEO rankings mean nothing if you’re not capturing leads and bringing in new customers.
This guide to B2B content marketing funnels covers the strategies, ideas, and tools you need.
Table of contents:
B2B content marketing funnel essentials
45 content ideas for every stage of the 6 ways to generate high-quality b2b sales leads B2B content marketing funnel
5 smart ways you can manage your B2B content funnel with
B2B content marketing funnel essentials
To create an effective B2B content marketing funnel, you need these key elements:
Content for every funnel stage
The right content channels and formats
Software for producing content and tracking results
Below, we dive into these essentials in more detail.
Content for every funnel stage
At a high level, every B2B content marketing georgia lists funnel has 3 stages:
Top of funnel – Content relevant to your target audience and your topic, but not your product specifically.
Middle of funnel – Content relevant to the problems your product solves and the results your product delivers.
Bottom of funnel – Content relevant to searching and choosing a solution.
content marketing funnel
How The Buyer’s Journey Aligns with Your Content Marketing Funnel
Defining these stages for your unique industry, business, and buying cycle is important. You need to determine the content your audience needs in each stage.
For example, if you’re selling
a CRM, the funnel stages might look like this:
Top of funnel – Learning about lead generation, revenue growth strategy, retention, and .
Middle of funnel – Researching lead capture, CRM automation campaigns, and CRM best practices.
Bottom of funnel – Vetting CRM software, features, competitors, integrations, and implementation.
When you understand your funnel stages, creating content that will impact your bottom line is easier.
The right content channels and formats
You need the right channels and content to match to create a winning B2B content marketing funnel.
Here are the most popular B2B marketing channels (with the top formats for each):
SEO – Blog posts, landing pages, ungated ,
content libraries, and free online toolkits (with optimized landing pages)
PPC – Search ads, display ads, and social media ads
LinkedIn – Carousels, text-based posts, short-form videos, images, live video interviews
Virtual events – Webinars, tutorials, interviews, conferences, summits, and panels
Lead magnets – , templates, swipe files, quizzes, assessments, audits, checklists, email courses, and video courses
Conversational marketing – Automated chatbot sequences for collecting leads, nurturing leads, and sharing content assets at scale
Software for producing content and tracking results
You also need the right software to supercharge your content team’s productivity and track ROI.
