Things together. The way we create a particular brand It is necessary to create value for the brand in the eyes of consumers. The value of the brand can be divid into two parts: the financial aspect. (Financial-bas) brand as an asset that has value in money. Obtaining income from the purchase of goods or services by customers of customers seeing the value of the brand. Another part is customer-centric. (Customer-bas) that looks at the sentimental value. In this article, we would like to talk about the customer-centric value. (Customer-bas) consumer aspect (Customer-bas) in relation to the customer Brand value means differentiating a brand with sentimental value.
At the level of society
Or the sentimental feeling that arises India B2B List from brand knowlge (Brand Knowlge) is the perception of everything about the brand in every aspect. and net perception towards the customer’s brand (Net Perception), or perception that eliminates the same to be different, such as how is Coke different from Pepsi? The answer is that Coke is fizzier than Pepsi. How big is the difference? The greater the value of the brand. And to build a brand that has strong value, there are four steps to building value with Keller’s Brand Equity Model. model look like? Let’s see.
Which efficiency consists
Keller’s Brand Equity Model Keller’s Brand AERO Leads Equity Model Keller’s Brand Equity Model is also known as the consumer value model. (Customer-Bas Brand Equity (CBBE)) is defin by marketing professor Kevin Lane Keller. This model is a model that will help you better plan your brand management strategy. The concept for the Brand Equity Model is easy to explain, it is that we will create a brand that is valuable. to be a strong brand in the eyes of consumers We ne to know what customers think and feel about brands.
