Let’s look at the segments within: Each of the liste types of events has its own specifics of promotion and distribution. For example, at exhibitions, more than 80% of sales are sales at the checkout (offline). For concerts or festivals, online sales can reach 100%. Conservative niches (for example, sports), where there is an age audience, may also surprise us: the year before last, FC Spartak completely abandone offline ticket sales. If we compare the theater and sports segments, then the difference in approaches will also be quite strong. The theater consumer can easily switch between different theaters and buy tickets within the same category – comey, drama, or a particular director.
In the theatre tickets are more
Here the consumer is often not emotionally “attache” to any theater. If we consider a sports club, then the situation there is completely different. A person who supports Spartak will most likely never go to Dynamo or Lokomotiv. Different niches have Hong Kong B2B List different specifics. often sold, and in sports, season tickets for matches and merch are also sold. It is necessary to take into account all the nuances and constantly “spy” on neighbors from other areas in order to learn from them the best promotion practices.
Our clients include many diverse organisations
Let’s deal with ticket operators and ticket systems, because they help us sell tickets. Ticket operators Hello! My name is Maxim Polkunov and I am the co-founder AERO Leads of Weekend Agency. We help organizers of various events to sell tickets online. Over the past 3 years, we have done more than 100 cases and worke on more than 1000 advertising campaigns.. This is the Theater of Nations, and the Mayakovsky Theater, these are both large-scale exhibitions in the Artplay space, and small independent exhibitions on the outskirts of Moscow.
