Away from us But points in the minds of consumers. for the competitiveness of the business is so fast that many businesses Not in time to lay down the foundation of the business and analyze it in all aspects. making it unsuccessful in terms of business direction clear target audience and differentiation of the business compar to competitors If it’s not clear from the start it’s hard to be successful in business. And one of the strategies often us is STP which can identify the markets with the best potential for value creation. with the most accurate target audience In various types of marketing activities applying that.
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STP Strategy to determine the direction of the Accounting and Bookkeeping Business Email List business can help you see the direction of the business clearly consisting of Segmentation Marketing segmentation Targeting Choosing a target group Positioning Positioning or standing of the business (brand) Segmentation can be divid from demography (Demographic) such as gender age income status religion occupation Geography (Geographic) such as continents provinces suburbs cities or regions. Psychological such as personality culture preferences lifestyle Behavioral such as purchase frequency Number of purchases each time purchase attitude By dividing Segmentation you can use all items together or choose any one.
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Targeting Choosing a target group to sell AERO Leads products or services there are groups: Mass Market or selecting all target groups Suitable for large companies with very high capital Not suitable for starting businesses Segment Market or selecting according to segment such as males ag years and over in Bangkok Niche Market or selecting a specific market which can create add value to the product Positioning Brand positioning to differentiate from competitors There are types in total: Product positioning bas on emotional feelings (emotional) such as image.
