The story must be connect to the customer. The essence of the story is not just about who we are.Story is to create a connection with customers. that must be link to what relationship we have with customers How we understand customers and how we are like you, for example, the North Face brand that connects with customers’ minds in adventurous activities. with ideas to spark a lifestyle in the form of adventure and outside activities With the essence of “Never stop exploring”, the North Face has not stopp exploring and exploring the world for over years through storytelling. This allows customers to feel a sense of involvement with North Face origins and legends.
Including specifying how
Wwill build confidence and trust in the brand Water Transportation Email List Customers choose to connect with a brand or buy a product bas on a sense of empathy. That makes storytelling so powerful. And what brands ne to do to make storytelling even more powerful is create a brand personality that encompasses the engagement of all employees. social mia Mia all the time Telling the brand’s story everywhere And let customers help tell our stories through Testimonial.who we are, what we are, we ne to constantly remind ourselves that we are not, so as not to accidentally act or act in ways that are not ourselves.
To use or prohibit
Write a simple sentence, “We are we are not” and AERO Leads repeat it several times, such as “We are purist. but not too strict.” “We are funny people. “We’re friendly, but not too sarcastic.” StepBrand Voice Chart Pic words that best represent your brand. And try to put it in a table to see what should be present and what should not be present in marketing communications. By identifying the characteristics of the brand (Voice Characteristic in the leftmost field and specify a description (Description) in the next column.
