What are brands interested in? Selling, and how can they sell? Well, with Digital Marketing and Inbound Marketing techniques . What I am telling you is no secret or mystery. If you, as a brand, want to sell your products or services, what you have What is Lead Scoring and how to apply it in my strategy to achieve is to attract customers . And to do this, you need leads to be able to design a complete sales strategy.
But why are you interested in getting leads and qualifying them? Throughout this article, I will explain the importance of getting leads and why you should do Lead Scoring or. lead qualification.
First of all, let’s start with the basics.
What is a Lead?
Leads are all those consumers who have shown interest in your products or services, either by asking for information, browsing your website or canada whatsapp mobile numbers opening an email . However, these leads do not necessarily have to have made a purchase.
It is important to keep in mind that What is Lead Scoring and how to apply it in my strategy not all leads are the same , that is, not all of them like the same things and not all of them are equally interested. This is where lead scoring or lead qualification comes into play.
What is Lead Scoring?
Lead scoring can be define as: “ measuring the temperature of a lead to determine what phase a customer is in within a purchasing process .”
To make it clear, within Inbound Marketing, lead scoring measures the degree of interest of a user within the Lead Nurturing process .
Many companies tend to treat leads equally and perform the same actions to create a sale. Doing this can lead to a huge loss of customers or potential customers. As I mentioned in previous paragraphs, not all leads feel the same level of interest or like the same things, so it is important to qualify these leads to know if they are willing to buy or not .
For example, cold leads are those whose consumers have interacted with the brand in some way, but have not made any purchases and have no intention of doing so.
On the other hand, hot leads are those that
the consumer has been interacting with the brand for some time. lead generation: what it is, how to start and 10 examples of irresistible lures requesting information observing. It is clear that the actions to. but rather depending on their degree of interest and interaction we will have to carry out different strategies . I recommend that you use automated marketing tools such as Hubspot or Mailchimp.
How does lead scoring work?
For lead qualification, it is important that you carry out an business fax lead Inbound Marketing strategy . That is, that you create marketing strategies that provide value to your clients or potential clients. For them, you have different options:
Generate content : This can be through the blog, downloads, emails, videos, among other formats.
User experience : Make your client or potential client feel special, unique and identified.
