Digital transformation is the process of using digital technologies to create new or modify existing business processes, culture and customer experiences to meet changing business and market requirements. This reinvention of business in the digital age is digital transformation.
It transcends traditional roles such as sales, marketing and customer service. Instead, digital transformation begins and ends with the way you think about and interact with customers.
As we move from paper to spreadsheets to smart applications to run our business, we have the opportunity to reinvent how we do business, how we engage our customers, with digital technology on our side.
For small businesses starting out, there is no need to set up your business processes and transform them later. You can future-proof your organization from the get-go.
Digital transformation begins and ends with the customer.
“ Every digital transformation will begin and end with the customer, and I can see that in the minds of every CEO Laos Phone Number Data I talk to.” Before we look at how and what goes into transforming your business, we must first answer a fundamental question: How do we move from pen-and-paper record keeping to world-changing businesses built on technologies? What is the difference between digitalization or transformation? Digitalization is the transition from analog. Not long ago, companies kept paper records. Whether handwritten in ledgers or typed in documents, business data was analog. If you wanted to collect or share information, you dealt with physical documents: papers and folders, photocopies and faxes. Then computers became widespread and most companies began converting all those ink-on-paper records into computer files. This is called digitization: the process of converting information from analog to digital.
Digitalization is about using digital data to simplify the way you work.
The process of using digitized information to simplify and make more efficient established ways of working is called Aero Leads digitalization. Note the wording stated in that definition: digitalization is not about changing the way you do business or creating new types of businesses.
It’s about moving forward, but faster and better now that your data is instantly accessible and not stuck in a filing cabinet somewhere in a dusty archive.
Think about customer service, whether in retail, field operations, or a call center. Digitization changed service forever by making customer records easily and quickly retrievable via computer.
