Now briefly about how it looke: Target audiences: 8 (by interests, different LALs, and retargeting by steps) Advertising campaigns: 7 * *it is very important to structure advertising campaigns correctly so that you can easily analyze all the data Ad groups: 22 Ads: 62 * *mostly we use carousels Objectives of advertising campaigns depending on funnel steps: 1. Conversions with purchase optimization 2. Link clicks with landing page view optimization 3. Link clicks without optimization 4. Reach, at steps 3 to 5 All this is a relatively large amount of work. Especially when it comes to tapping the “promote post” button on a smartphone, as many users do, and even worse, “professionals” who then expect outstanding results from social networks.
We use the following audiences
That is, forget about the functionality of this button forever. But we digress – we will continue to describe in detail (as far as the agreement with the client Peru B2B List allows us) each step of the advertising campaign. So let’s go: Step 1 Cold traffic acquisition. First, we broke this step separately by Facebook and Instagram, as well as by language.: 1. Sushi, Japanese cuisine, Restaurants 2. LAL2% of those who bought 3. GEO only, no interests Of course.
Attraction is always more expensive
We did not forget to exclude from this step all those who AERO Leads have already visite the site and performe some action . For them,. By the way, the main part of the budget was spent on the first step, since than subsequent work with retargets. What did we get at this point? Social Purchases: 232 Purchase Conversion Value: $6,780.78 Total Ad Spend: $2,044.03 Average ROAS: 3.32 Step 2 We return to the site those who visite us, but for some reason decide not to do anything the first time.
