Promotion goals At the very peak of quarantine, the client. Set us the task of attracting buyers for bes and mattresses. The task was complicate by the lack of a website (it had been. Under development for a long time) and a close retail store. On the part of the client, tangible discounts. Were provide in order to stimulate sales and reuce the workload of the warehouse. NUMBERS: Total messages: 459 (cold audience – 196, warm audience – 263) Average price per message: $ 2.35 Comments on publications: 201 (they were subsequently also worke with through messages) Ad clicks: 62,354 Reach: 184,864 Budget: $1,078.70 Advertising Structure. Target audiences: 3 (by interests, LAL, by engag.
Income minus advertising costs
Advertising campaigns: 2 Ad groups: 18 Ads: 18 Sales results (which we manage to track) There were 71 buyers in total Sold as a result 132 units of products (bes, mattresses, relate products) Average unit price – 7,500 lei and agency services – 966,000 lei Our Japan B2B List tools, methods and mechanics Considering that we have been working with the client for quite a long time, it was generally clear which audiences and presentation of the material give the best result, so there was no nee to conduct testing. Since there was no website.
As possible for subsequent re-targeting
We were limite in tools for working with retargeting and setting up conversion advertising campaigns. Therefore, we took the most appropriate path in this situation – we create 3 general publications with examples of bes / mattresses and launche ads for AERO Leads target audiences in order to collect as many interactions and messages without a website. of those who were already intereste in goods through messages and create a LAL2% (look-a-like audience), we also refer to it as a cold audience.
