Always celebrated on June 12th, Valentine’s Day is one of the main dates on the year’s sales calendar. This is when retail turns to passionate hearts and our custom of giving gifts. Just like physical stores and shopping malls, e-commerce knows how to use the power of date very well. Social networks are taken over by the romantic atmosphere and countless Valentine’s Day gift tips. Thus, with a direct link between advertising and sales, online also has excellent results. Last year the consumer did not disappoint with Valentine’s Day gifts. In e-commerce alone, digital retail generated more than R$6.5 billion ( All in, ClearSale and Neotrust ). Categories such as fashion and accessories, beauty and perfumery and electronics top the list of most purchased and sought after. Valentine’s Day warms hearts and e-commerce.
When is Valentine's Day and how did it come about?
But you’ve certainly heard about Valentine’s Day, in films, books and series. The explanation for our difference is solely commercial . In the 1940s, there was a need to create an attraction for consumption Belgium Phone Number Data in the month of June, one of the weakest sales months at the time. Saint Anthony’s Day, in June, fell like a glove. Using the same data source, the All In Revenue. Report showed a collection of R$6.5 billion in the period of one month preceding the date. Highlight of revenue in e-commerce on. Valentine’s Day Revenue detail in the Valentine’s Day 2022 report.
Get ready to sell on Valentine's Day
With consumers, and e-commerce continues to grow. Valentine’s Day has become one of the main days on the sales calendar for sectors such as fashion. Personalized products, sex Aero Leads shops, wine, among others. Looking back on the date has excited e-commerce. Along with Consumer Day, it is one of the main opportunities for online retailers to close deals in the first half of the year. Assessing the last two years, which were a pandemic, Valentine’s Day reached a new level. In 2021, it earned 28% more than the previous year and closed the account at R$3.3 billion ( data from All In | Social Miner ). In 2022, a new leap.
