Email marketing is an extremely powerful tool to connect with our customers and build solid, long-term relationships. But with so many emails flooding our customers’ inboxes every day, it’s becoming increasingly difficult to stand out from the crowd. That’s where UX (user experience) comes in . By using UX in email marketing you have a very powerful paper in your hands.
You have the opportunity to make your customer feel familiar and comfortable with you, happy to receive your emails and of course to invest and buy your products or services.
Email marketing is the channel that can bring you more sales than any other as it involves a warm audience. That is, an audience that already knows your business and what you offer and you have already created a point of contact. Why let this engaged audience and sales opportunity go untapped?
What is UX in email marketing
UX (User Experience) in email marketing or user experience refers to the overall experience a user has when opening an email (a site, an application, etc.). From email design and layout to content and call-to-actio. every element plays a role in whether the recipient will have a positive experience reading your email.
This is extremely important as a well-designed email that is easy to read and navigate helps build trust with your audience and reinforces your brand image . A positive user experience leads to increased engagement and conversions. As your subscribers are more likely to take action when they have a clear picture of what you offer and how to take the next step.
On the other hand, a poor user experience can lead to frustration, confusion, and ultimately unsubscribing from your email list. Prioritizing UX in email marketing not only improves the chances of your emails being opened and effective, but also shows your subscribers that you value their time and attention .
Loosely translated this means new database more connection with your customers, conversion of customers into loyal customers and more sales.
In this article we will talk about how you can use UX in your email marketing to make it stronger.
Add Your Heading Text HereHere are 19 UX design best practices in email marketing
Here the rule as simple as better applies .
Imagine you have arranged to meet with a friend to talk to you about a problem he is having. One case is to go to the bustling bar in the square which is permanently full of people. The second case is to go to the neighborhood quiet new database cafe on the corner. Which one are you more likely to call it quits and walk away without a headache? Probably the obvious answer is the latter. It’s the same with emails when they are “overloaded”.
Simple designs also tend to load faster and are more accessible to users with slower internet connections or visual impairments . In addition, they are easy to read and can be read more comfortably even if the user is at work or somewhere crowded.
