The more questions you can ask yourself and answer them, the better. Of course, in addition to self-study, you can conduct surveys among your customers. To learn how to conduct surveys and do analytics on them, read the article about customer loyalty analysis metrics . Such a detail study of audiences will help not only to choose the right settings for launching ads, but also to properly build communication for your audience. Communication includes advertising creatives, images and text. Audience Tool After we have dealt with our audience, we can proce to the practical part, how audiences are creat in the advertising account.
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First, let’s go to the advertising office Go to Facebook Ads The next step is to open the menu and find the Audience” tool in it, go into it Audiences When you first enter this tool, we will be Tonga B2B List greet with a menu for selecting the type of audience we want to create Choosing an Audience Type Custom Audiences . This is a type of audience that is set up bas on events that already exist, such as visits to our site or user interactions with your business page on Facebook or Instagram. We will partially cover this type of audience in the next lesson, and also after getting acquaint with the pixel; Similar Audiences.
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This type of audience uses an algorithm that, bas on an existing audience, creates a similar one. Such audiences are also call Look a Like or LAL or LL. It shows itself well when there is a large Aero Leads sample of individual audiences (see point ). The practical application will also be cover in the next lesson; Sav Audiences . This is the basis, just here audiences are creat according to various parameters, such as age, gender, interests, and so on; Audiences for a specific ad category . Here you can create audiences for ads that deal with.
