Trigger an emotionImagine all the survey email subject lines in your inbox right now. What emotions come to mind?Are you having trouble coming up with an answer? That’s probably because most of those subject lines don’t trigger any type of emotion. They’re forgettable. Just like with your other email campaigns. You want to invoke some type of emotion in your subscribers when they see that gmail notification. Emotion always trumps rationale. “let us know what you think” will not produce an emotion unless the customer had an extreme experience with your company.
While extremely positive reviews are great
While extremely positive reviews are great. It can take a lot to counteract extremely bad reviews. So you want to aim for customers who had a pleasant experience but may ne extra reinforcement or reward to write a review.The easiest emotion to country email list trigger in your survey subject lines is empathy. People tend to identify with other customers as the “us” and brands as “them.” that’s why word-of-mouth marketing is so important.Let subscribers know that they can help their fellow comrades make inform decisions about your company or organization by replying to the survey.
Make sure it’s personal
Make sure it’s personal“quick customer feback survey” doesn’t necessarily pack the punch you’re looking for. Not only is this email subject line dry and boring. But it’s also extremely robotic and impersonal. Your subscriber isn’t an inbox — they’re a human. So in your subject lines. Speak to Aeroleads them like a person.According to research from accenture. 75% of customers are more likely to spend their hard-earn money with brands that recognize them by name and remember information about them. Plus. Personaliz survey emails are vital for understanding customer satisfaction (which = retention).We might sound like a broken record. But it’s extremely important to use personaliz subject lines.
