Categories educational content, persuasive content. Jai (Convince) entertainment content (Entertainment) and inspirational content (Inspire) If your brand is B2C, be entertaining. May use contests, answering questions or playing games to get customers to participate and create awareness. That focuses on emotional access And create a product purchase by bringing actors as presenters. Posting information on various forums That helps create inspiration or a catalyst for making a purchase decision. On the other hand, if your brand is B2B type, then credibility and detail are important. Which requires reason and effect in making purchasing decisions. Content created to create awareness may include writing articles to educate.
Although we can see
Press release Communicating with Infographics New Zealand Email List and Convincing Customers to Buy with Events Webninar Presentations of Successful Case Studies product trial It can convince people to buy products or services. How to get started with Content Matrix ? Let’s take a look at what each type of content qualifies. And clearly state how each type of content measured against KPIs to ensure the best results when communicating. Let’s see what kind of content formats are used by our brand or our company. And where is it in the Content Matrix to see if what we have done or are doing is appropriate or not? to be adapted to be more effective.
Suitable content formats
Try to compare with competitors in the same business that AERO Leads What kind of content formats. Are competitors using to market or promote their brands? This will be a good reference for content planning. Brainstorm with teams involved in shaping future content formats and genres. to prepare for creating content suitable for target customers Then take what we review from the first step. Let’s choose the right content format and start planning for content. should also be content that attracts people’s attention.
