With the right approach companies can use digital marketing to grow their business and achieve their goals. Check out our CRM system to help you improve your marketing. Follow our Facebook for more information. How to calculate the effective share of revenue from advertising campaigns revenue share of advertising campaigns. Effective Revenue Share (ERS) is a performance metric us to measure. The profitability of an advertising campaign. It represents the amount of income receiv from the campaign after ducting all costs relat to it. ERS calculation is important for advertisers because it helps them determine whether. A campaign is profitable and how to allocate their advertising budget effectively.
This step will give you the effective revenue
Here s how to calculate the effective share of revenue from advertising campaigns Calculate the total revenue generat by the campaign To calculate the total revenue generat by the campaign you ne to track the number of conversions or sales generat by the campaign and the average revenue Italy Phone Number List per conversion. Multiply the number of conversions by the average revenue per conversion to get your total revenue. Determine the total cost of the campaign To determine the total cost of the campaign you ne to add up all the costs associat with the campaign including advertising costs creative development agency fees and other relat costs. Subtract the total cost of the campaign from the total revenue generat.
By tracking total revenue generat
This step will give you the gross profit of the campaign. Divide the gross profit by the total revenue generat share (ERS) of the campaign. For example if the campaign Aero Leads s gross profit is $ and the total revenue generat is $ the ERS will be . In summary calculating the effective share of revenue from ad campaigns is essential for advertisers to accurately measure the profitability of their campaigns and ducting.
