The final rendering of their website is not professional enough. He can no longer get enough perspective on their site: Is the design consistent? Are the images harmonious, original and expressive? Isn’t the layout messy? Is the site in line with the image I want to give? Are the texts impactful? Is the message sufficiently understandable? … So many questions that are difficult to answer when you are a novice. So they will consult those around them. Contrary opinions will only increase their doubts. Very quickly, they feel frustrated by so much effort. But there is nothing to do, their site has an “amateur” side which will impact their credibility. Beyond design, there are other points to consider in creating an optimized and effective website. Indeed how: Is the site configured correctly? Write texts to obtain good natural referencing? Download and configure images? Ensure that the site will be well protected? Have access to site statistics? … Given all these difficulties, you realize that hiring an independent website designer would have been a better strategy. The role of an independent website designer My role is to listen to your needs and understand your goals in order to support you in creating your website. In order to develop an optimized and truly effective tool for the development of your business. I guide you through every step . Because a website needs to be prepared. It’s not just about creating beautiful pages. It goes way beyond that. HOW WE WILL WORK TOGETHER: 7 Steps Step One: Site Preparation This step is absolutely crucial for creating a successful and effective website. There are several things you will need to consider before even approaching the question of design: Identify your target: know who you are going to address Know your business: your offers/services Think about your positioning: how do you differentiate yourself from your competitors? Your personality – your values: what are the traits of your personality that you want to highlight? How will you communicate once the site is launched? Thinking about your domain name… Second step: Proofreading and help in writing your texts Writing texts for the web is very specific. Some basic principles: Choose a keyword for each of your pages (or blog posts) Identify and note words, synonyms around these keywords Prepare the structure of your text: titles / subtitles Write short, clear sentences. Avoid paragraphs that are too long, language that is too technical… List / Space / Ventilate You can also read my article about writing a blog post for beginners Step 3:
