Drawing up a plan base on the level of reputation. After analyzing the initial data, the specialist develops a strategy and action plan base on the goals and objectives of the company. Placing content on sites and Internet resources with a mention of the company. This stage is the implementation of the company’s SERM strategy. Analysis of feeback and customer loyalty. An intermeiate stage at which the efficiency of the strategy is checke and, if necessary, adjustments are made. Reporting and follow-up. The final stage of the reporting period, where the results of the month / quarter / half year / year are summe up and the cherishe “expectations and reality” describe in the strategic plan are compare.
What do people see when they search
Also adjustments are made to subsequent actions. SERM audit A brand audit is an important first step in an online reputation management strategy. Take an inventory of your entire online presence, including your site, blog, social meia profiles, and third-party business profiles. Also carefully study the search results in various search engines. for your brand name and relate keywords? Are there any unusual or negative results? Are and not enough controlle brand assets? Remember, positive articles are good until something bad happens. These stories will then quickly turn into negative mentions.
Are the actions taken
A brand audit should focus on both the internal and external strategy of the organization. It should cover internal branding elements, values, company culture, etc. It should also cover external branding elements such as PR, social meia, search engine AERO Leads optimization (SEO), customer relations, content marketing, customer support. At a minimum, a brand audit answers the following questions: Who do we want to be as a brandin line with the state objectives? Are the brand values clear and resonate with the target audience? When you’re in the trenches of business on a daily basis, it can be difficult to take a step back and see what the company looks like through the eyes of your target audience.
