Better plan your brand management strategy. The concept for the Brand Equity Model is easy to explain, it is that we will create a brand that is valuable. To be a strong brand in the eyes of consumers We ne to know what customers think and feel about brands. including our products and services In order to create the right experience for various elements of the brand. That will result in increasing the opportunity to buy our products or services more. So how do we build strong brand value? Step : Brand identity or identity (Who is our brand?) – Brand Identity The first step is building awareness (Brand Salience) or awareness to ensure that our brand has a solid name.
What do customers
Customers remember who we are that is not just Cable and Pay Tv Services Email List creating an identity alone But we also want our customers to recognize our brand in what way. to be different from competitors and communicate to customers that our brand can meet the nes of customers. Step Brand Meaning ( What is our brand? ) – Brand Meaning The second step is that we have to identify and communicate to customers what our brand means. What do we mean by brand? In this step, there will be another parts: Performance (Performance) and Image (Imagery.
Think or feel about
Performance (Performance) describes how the qualit AERO Leads of the product or service meets the nes of customers. Which efficiency consists of groups, namely features and properties Reliability, durability of products and services Efficiency of Service and caring style and design price Imagery that tells your brand how well it can meet the nes of customers. At the level of society and psychology, such as social responsibility. The experience can come directly from using the product or service. Including indirectly hearing from friends or family Step.
