Creating creatives for advertising takes place. Content What is an ad creative What you ne to create advertising creatives Project analysis for creative creation Writing texts and creating banners for the target How to create a banner Designer contacts What is an ad creative An advertising creative is a graphically packag information that we broadcast through advertising to our audience. The most commonly us creative formats are title + banner + text description , or just video . I have already shown how they are fill in in the example of creating an advertising campaign.
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The task of a creative is to convey a key message to the audience and initiate a target action. The target action, as a rule, is “advertising click”, i.e. click . The success of a creative is usually Tanzania B2B List measur by the CTR metric, . The higher the CTR, the more successful the creative. What you ne to create advertising creatives Let’s clear up a few important things. Targetologist is not a designer . Although he must have skills in working with graphic itors, he does not have to be a talent artist. Ideally, you will ne to find a contractor who will cover your creative design nes. The designer is not a targetologist . This is the second important aspect.
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Understand that a designer doesn’t know what a “selling creative” is. He does not know the intricacies of the project, niche and audience. You ne to make a fairly clear technical task for the Aero Leads designer, according to which you will receive a beautifully packag advertising creative. It is necessary to start creating a creative after analyzing the project, its audience and the product that nes to be sold. After conducting the analysis (we will look at how to conduct it later), we come to understand what the creative should be like.