They attract and encourage the continuation of reading. You are looking to lead the visitor from point A to a strategic point. Think of a reading path to where you want the reader to go. On this topic, I encourage you to read my article dedicated to the layout of a web page NB: All these graphic elements are recorded in a document called the company’s graphic charter . On which media will you use your visual identity? Developing a visual identity is essential to ensure consistency in your overall communication. It will be found on all your communication media: Web: social networks, website, email, etc. Paper: business card, flyer, brochure, etc. How to create a striking visual identity? Before you start working on your visual identity, I recommend that you do a preliminary study: Your business: what do you offer? What is your specialty? Your positioning Your competitors Your personality: what are the values you want to put forward? Your target(s) with whom you wish to work All these elements will help you develop your visual identity. Once done, you can start communicating on all your media with a personal and striking graphic charter. This ensures consistency and professionalism. Conclusion: creating a personalized visual identity An entrepreneur at the start of his business too often neglects to do in-depth work on his visual identity . It is generally at the time of creating a business card that some thought begins. But this reflection is generally not very deep. It mainly concerns the choice of colors. Often selected according to personal tastes. Over time, the entrepreneur realizes that more in-depth work should be considered to gain visibility and credibility. He realizes that a real global reflection would have been necessary upstream. This would have allowed him to have graphic coherence from the start. Yet it is so important because it reflects an image of you to someone who discovers you. Even if you only have a business card and a professional Facebook page at first, make sure you use all the elements of your graphic charter . Having to redo this work after 6 months, 1 year is wasting your time. As you post and publish, your target would have been able to identify you gradually. Last important point: a visual identity cannot be changed every year according to your desires and fashion. You really have to think about the long term in order to be able to capitalize on it.I am hesitant to create a website. My friends are encouraging me to take the plunge but I can’t make up my mind.
