You want to increase your visibility with a specific audience. That is why your website must address them directly. It must be designed specifically for them. To achieve this goal, this involves an analysis of your target: Who do you want to work with? What audience is looking for your skills? Who is your offer aimed at? This analysis will be completed by that of your personality: What are the traits of your personality that you want to highlight? What are your values? Why are you the right person? Highlighting your personality will inevitably influence your target audience. That is why you need to quickly create a connection. Put your visitor at ease and encourage them to contact you. Creating a personalized website, in your image, is therefore essential. You will be able to: Differentiate yourself Attract customers who are like you Work with people who are aligned with you Be sure you can help your customers These two analyses are crucial for the success of your website. They will allow you to: Finding the right tone Writing impactful texts Create an attractive and coherent visual identity Reach your target audience through your website Analysis of your target: who are they? What are their needs? As we saw in the introduction, knowing your target is essential. This is how your website will be truly effective. Because it will capture the attention of your target and convince them. But for that you have to know it perfectly: Who is she? What are his difficulties? What are his expectations? How to raise awareness? How to talk to him? What elements prevent it from moving forward (brakes and blockages)? Where to find it: on what media does it communicate? Once you have identified all these elements. How to find answers to these questions? Several ways: Your professional experience has certainly already allowed you to work with different profiles. You therefore have an idea of the people with whom you could work. Your latest projects Conducting a survey is a great way to get answers on specific issues. Feedback from other entrepreneurs in your sector Exchanges with other professionals from the same network Interviews with prospects Frequently asked questions read in Facebook groups on your topic Topics discussed on social networks All of these elements give you very good indications about your future customers. You will thus be able to draw up a portrait of their personality and their needs.
