Cold outreach The Dealfront Guide to Painless B2B Cold Outreach is one of the hardest sales techniques for a salesperson to master. Add doing it compliantly and you have just increased the challenge. And yet, so many people still believe it’s as easy as picking up the phone or hitting send on an email.
Cold outreach offers new salespeople the
opportunity to get off the ground running, but first, you and your team need a strategy that won’t result in hang ups and albania whatsapp number data emails in the trash.
We’ll show you:
What B2B cold outreach is
How to reach out within the scope of data protection, e-Privacy regulations and be compliant
How to set up a strategy that keeps your prospect engaged
What is cold outreach in B2B?
When you reach out to a contact at a company without any previous contact, that’s the essence of cold outreach. Warm leads are where you’ve established a relationship either via your website, a trade fair, webinar or on social media.
Cold outreach doesn’t give you the advantage of rapport, which can pose challenges. You have a few moments to land your pitch and your contact jiten chandiramani pdg et fondateur has probably heard hundreds of them. So how can you keep your contact engaged?
Steps of cold calling
Different B2B cold outreach methods
Defining your audience is going to be the deciding georgia lists factor in your strategy. If your ideal customer is in a branch of traditional industry, maybe social selling won’t be as effective. Go to where your customers are and speak their language, figuratively and literally.
cold calling
Probably the best known form of cold outreach in B2B is via telephone, and it’s exactly what you imagine. You call your target companies, pitch your offering, and hope they don’t brush you off. Compared to email, where you passively submit your pitch, calling someone is very direct. You’ll know directly if your counterpart is interested or not.
Cold outreach on social media and business networks
Social media and business networks like LinkedIn have become standard platforms for B2B businesses to be active on. More than likely your customers are also active on these platforms which means you have the opportunity to reach out there too .
When you make connection requests, you may want to send the same pitch to all potential contacts immediately. Don’t! Even if it’s not as personal as talking on the phone, people on social networks also prefer to have a more personalized approach. Be sure to comply with any local regulations regarding cold outreach that may apply.
Cold outreach at trade fairs
Trade fairs in B2B are the ideal place to reach out to potential customers because that’s exactly what these events are made for. Companies will be open to your pitch and ready to take a look at your offerings in this more informal environment. Most of the time, networking continues at the trade fair bar or at a restaurant after the day is over.
In Europe, the trade fair is still going strong despite the rise of online events. 90% of the world’s leading international exhibitions take place in Europe, so be sure not to miss out on being there with your potential customers!
Cold outreach via physical mail
Going old school once in a while is still acceptable. Even though we’ve forgotten snail mail in the context of cold outreach, it can still be quite effective if done right. This format in itself will help you stand out since many companies have turned completely to digital outreach. So why not come up with a creative flyer or a personalized letter?
Cold email outreach
Reaching out by email may not feel as intimidating as calling someone or walking up to them at a trade fair, but the impersonal nature means you’ll never really know if your message ends up in the trash or not. Worst case you get ghosted. The thing is, you have to craft an email pitch that makes your reader feel compelled to keep reading. Again, personalization will go a long way in helping you stand out from the AI-written emails your competition is sending.
