Marketing work. campaigns and projects. Smoother collaboration between departments Generation Gap Although we can clearly see the differences of people in each generation by separating from the year of birth in each era, each generation has different attitudes and behaviors according to different contexts. But with experience, ability, status and the entry of technology, some groups can still be watch by marketers. It can be summariz as follows: In the Baby Boomer group ( – ), some have not yet retir, who still have the ability to work with so much experience that some companies have extend their retirement from years to years, including some People still sit on the board or board of directors of companies over years old.
With people or companies that
Mia exposure is television and radio channels, which Bulk SMS Portugal may lack technology exposure, but have stability, good status , and a lot of purchasing power. plus longevity It can be said that they are always loyal to one brand. For Gen X ( – ), it was stable and quite wealthy. Because most of them will move to become leaders, executives in the organization. or may have their own business, are diligent, patient, able to fight with friends most.
Real style without adding
Of the time and during the entry of the AERO Leads Internet, in which this group of people are expos to some technology and use computers more But surprisingly, not many people pay much attention to this group. In which marketers will choose to look at Baby Boomer and Gen Y more, which is consider to be missing many opportunities ever. Different Generation Gen Y ( – ) are confident and always questioning. Unlike Baby Boomers and Gen X , most of them are highly ucat, with Gen Y growing up on the internet and social mia having the ability to use technology.
