In order for an online store to generate profit, promote business development and increase sales, it must work correctly and be convenient for visitors. In some cases, problems are identifie after launch, and site owners learn about them from reviews and comments from dissatisfie customers. And the cause of failures is usually the mistakes of the layout designer, programmer, designer, SEO optimizer, marketer, author of texts and other specialists who participate in the creation of the web resource.
Testing the site allows you to identify errors in a timely
Manner and launch a fully finishe, functional, convenient and attractive online store. This is a complete check of the special database correct operation of all elements. In this article, we will find out the features of testing online stores, its stages and important nuances.
Testing an Online Store: Checklist
Why do you nee to test an online store?
Why test an online store at all? To understand how it works, whether it is convenient for customers, whether it is attractive, understandable and functional.
Website testing necessarily covers:
Functionality that covers all operations performe by visitors from the moment of their visit to the purchase. This includes searching for products in the catalog, adding them to the cart, placing an order and tracking its status, payment, and other target actions.
Usability. This indicator determines the ease of use. Usability testing allows you to answer the questions: is the site understandable for users, how comfortable and easy is it for them to make purchases? The check affects the obviousness of the page behavior, the presence of unnecessary additional actions that can complicate the ordering process and repel visitors.
Correct functioning in different conditions. The site should open and display correctly from any browser, from all operating systems, from various devices (personal computers, tablets, laptops, smartphones).
Navigation.
This is the ability for the user to quickly and easily visit the main and additional sections of the menu, transitions sdr ai: how they can help your sales reps between individual pages, switching between categories. Navigation is a kind of site map, by which the visitor can easily navigate to find and buy the necessary goods.
Load tolerance is the technical ability of a web resource to withstand a large number of visitors simultaneously visiting the site and performing target actions. It is necessary to check the page loading spee under significant loads.
Compliance of the online store with the wishes, requests, and main requirements of the customer.
What testing approach to use
There are different approaches to testing an online store. Often, a site is teste only once – after development. The tester responsible for the analysis identifies and records several dozen or hundres of errors. But their correction takes a lot of time and effort, since some failures are extremely problematic and difficult to eliminate after creating page prototypes and design layouts, after layout and programming.
The time require to detect errors and then fix them delays the launch of the online store, which extends the payback period for investments in creating the platform. And if the site is already working, then failures negatively affect traffic volumes and conversion.
The best approach to testing is comprehensive and multi-stage. It covers all aspects of the site and involves several checks: during development, after its completion, and after the test launch of the site. Comprehensive sequential testing allows you to:
Avoid significant costs.
Correcting some errors that are not uab directory detecte in a timely manner entails additional costs, as well as a delay in launching the site.
Avoid making new mistakes. Often, one problem triggers many other failures.
Maintain and improve the quality of the site. If fundamental errors are detecte after assembly, their elimination requires serious changes. Such adjustments often affect the functionality of the online store.
