Telecommunications industry launches regulatory scheme for marketing

introduction
Since 2010, the government has encouraged the financial, insurance, telecommunications and call center industries to implement industry regulatory schemes to regulate the manner in which the

industry makes marketing calls, including the timing of calls

, identification of telemarketers and commitments to comply with cancellation requirements etc., to reduce the inconvenience that marketing calls afghanistan phone lead may cause to the public. Since 2011, these industries have issued industry-applicable Codes of Practice based on the Benchmark Code of Practice for Person-to-Person Promotional Telephone Calls (the “Benchmark Code”) formulated by the former Telecommunications Authority.

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The “Baseline Code” has been optimized in 2024. Telephone marketers are required to disclose more identity details when requested by the caller and limit the number of unsolicited marketing calls made to the same phone number within a period of time. After the government issued an invitation, a total of 12 industry chambers of commerce from clare thompson hr consultant seven different industries (namely finance, insurance, telecommunications, call centers, beauty, real estate agents and money lenders) jointly launched the optimized “Marketing Telephone Industry Regulation Plan” “, and update/announce its relevant “Code of Practice” in accordance with the “Benchmark Code” to further expand and strengthen the industry’s regulation of marketing calls .

Industry Regulatory Scheme for the Telecommunications Industry

The Communications Industry Association of Hong Kong (the Federation), the industry trade association for the telecommunications industry, published its Code of Practice in March 2011 for voluntary compliance by its members. Major telecommunications operators have participated in the relevant self-regulatory scheme and established their own codes of practice in accordance with the Code of Practice. The Federation has further optimized its Code of Practice in June 2024.

To view the full text of the Code of Practice and the list of telecommunications operators participating in the above scheme, please click here .

How to make a request to cancel reception

If you do not want to receive marketing calls from a certain telecommunications provider, you can:

Make a cancellation request directly to the operator when receiving a marketing call; or
Proactively call the contact number provided by the relevant operator’s customer service hotline to submit a cancellation request.

How to make a complaint

If a participating telecommunications provider fails to implement its Code of Practice (for example, it fails to promise to comply with your unsubscription request), you can:

File a complaint directly with the operator and ask for follow-up action;
Contact the Communications Authority (CA) and refer the complaint case to the operator for follow-up action. The contact information of the Communications Bureau is as follows:

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