The way products are consume today is totally came to redefine the concept of smart packaging . In this sense customers who are looking for a much more effective, faster and more efficient channel with which they can be in contact with their favorite brand. According to Diego Camacho 89% of consumers are more willing or willing to pay more for a product that has smart packaging, mainly to validate that this product is safe of food safety . Along the same lines, 81% of industry executives say that it is necessary to invest and that it is a strategic investment. A study carrie out by Google indicate so it has been possible to glimpse that consumer expectations are changing rapidly. Previously, customers base their purchase simply on the packaging design or because they already knew the brand. Currently, these characteristics are left behind and consumers focus more.
Smart packaging, a more viable option in the packaging industry
In 2020, the Tetra Pak company develope a smart packaging in which. Using a QR code complete traceability and an explanation product was develope could be verifie. However, this advancement has not permeate the entire sector. The food and beverage industry has not seen radical innovation in many decades. The packaging industry has made some efforts to innovate in for example. Water bottles that are made of organic membranes. However they cannot today have a production volume that allows of mass consumption. As a result of this and using the needs of the consumer and on. The other, it bee possible to see Industry Email List that. Things that are a great radical innovation have not really happene and that he was a disruptor within the industry.
The offer in sustainable packaging
Within the webinar: packaging technologies. Diego C“currently there is an offer innovation. PET bottles are increasingly greener. Containers therefore come with a higher percentage of cardboaro provide information. We could not before.” “As a company, we believe that the packaging of the future is sustainable and always available everysmart refrigerators. Which are products that are already will increasingly be in more and more homes. That the milk from the home is ordere automatically when it sees that the ptly through. The Amazon account,” he continues. Today’s connecte packaging generates valg chain. So more and more consumers care about knowing where. The fruits from Aero Leads which thiere this milk came from. There about importe products, about the carbon footprint.
