For his part, Ludi points out that it is important to think about. Communication from a global perspective. But taking into account the idiosyncrasies of each country: “As a communication consultant. I would love to appeal to clients that communication strategies do not work the same in all the countries”. What role do social networks play in corporate crises.
When asked by Javier Piedrahita
About the role that social networks have in corporate crises, Ángel responds industry email list with a headline: “The best preparation for a crisis is to anticipate it”; while Ludi develops the idea that there is a before and after in reputation and crisis management with the appearance of social networks: “they allow us to be closer to stakeholders and have a closer and more human relationship.
points to the evolution of crisis management
Thanks to social networks, and explains that years ago when Aero Leads you had a crisis a statement was sent to EFE and Europa Press, and that was the basic crisis management kit. , now you can send your message through your own voice on social networks. What challenges do you face in companies with global communication strategies.
