Now that it’s 2023, you’re probably excited about what the year has in store for you and your small business. The digital world is always changing, and it can feel like a full-time job to keep up with the latest trends. Don’t worry, though, because we’re here to help. In this article, we’ll talk about some of the most popular digital marketing trends of 2023 and how your small business can use them to stay ahead of the competition. First on our list is marketing through conversations. In the fast-paced world we live in now, customers want to feel like they know the companies they buy from. And let’s be honest: who wants to fill out a lead form and then wait a day or two for a reply? Not very many. Because of this, conversational marketing will be very popular in 2023. It’s all about making it easy for customers to talk to your business and get answers to their questions right away. You can do this by adding chatbots to your website, for example. Chatbots are computer programs that can answer frequently asked questions and help customers buy things. They’re available 24 hours a day, 7 days a week, so your customers can get help even when your business is closed. And what’s best? You don’t have to hire more people to run the chatbot because it can be set up to answer frequently asked questions with answers that have already been written. Another big trend in 2023 will be user-generated content (UGC). UGC includes things like social media posts, reviews, and customer testimonials. Small businesses that want to build trust with their customers can use it to great effect. People are more likely to believe what someone they know says than what a business says about itself. To get reviews and testimonials from your customers, you need to make it easy for them to do so. Making a customer feedback card with clear instructions on how to leave a review and a QR code that can be scanned is a simple way to do this. You can also give customers who leave reviews something in return, like a discount or a free item. One more way to get UGC is to ask your most happy customers to make a video testimonial. This can be as easy as recording the testimonial yourself and giving them a few talking points to help them get started. This not only gives you useful UGC for your business, but it’s also a great way to get to know your customers better. Mobile optimization is another trend that small businesses need to be aware of in 2023. More than 63% of all organic Google searches are done on mobile devices,
