In addition to being an effective marketing technique, SMS marketing allows you to conquer a target audience in a direct and personalized way to be more effective. However, its management, when done manually, can be time-consuming. Being a time-consuming task, organizing SMS marketing remains a tedious job. In this case, the automation of SMS marketing becomes an excellent option. It allows you to both save time and optimize the effectiveness of campaigns.
The rise of SMS marketing
SMS marketing is a prospecting tool that is deployed in the commercial and professional field. Its effectiveness lies in its ability to increase turnover more quickly. It quickly positioned itself as a pillar of the marketing strategy. More and more companies have adopted it in recent years. What contributed to its growth?
Starting in the 2000s, businesses began to deploy SMS technology to communicate with their customers. At the time, mobile phones were just beginning to become more widespread. SMS was positioned as an ordinary way to share information.
With the advent of smartphones, SMS has easily integrated into the world of marketing. It has been able to adapt to consumer expectations. It has enabled a high opening rate. Thanks to more personalized responses, it strengthens customer engagement and therefore becomes an essential communication channel.
The benefits of automation
The benefits of automation
Automating the sending of marketing SMS allows businesses to offer an exceptional customer experience. Its benefits are numerous. With the possibility of sending messages without any human intervention, the automation of marketing SMS saves a lot of time. In addition, sending can be done on a large scale, which greatly speeds up the process. No need to dedicate a team to repetitive tasks such as sending welcome messages. It also allows you to offload other advertising database tasks such as segmenting the contact list or tracking responses. All of this can be automated.
Commercial SMS automation offers the opportunity to satisfy
Customers through increased personalization. Messages can be written according to the how to start an online mental health business preferences or behavior of each recipient. The customer will thus be able to feel listened to. Campaigns thus benefit from great efficiency.
With the ability to better organize the sending of messages, automation ensures better timing management. Equipped with advanced features in terms of data analysis, companies can boost their campaigns.
How to set up SMS marketing automation?
In order to simplify the process of communicating with your customers, how can you automate ge lists your SMS marketing? First of all, you need to know how to choose the best SMS automation platform.
