Chances are you’ve heard of latent semantic indexing (LSI) in SEO. The term has been appropriated some in the SEO industry. including some well-known influencers, SEO Positioning who claim that its application is key to organic search success. A search for [latent semantic indexing on Google reveals well-known sites like. HubSpot that claim that a little LSI will give your SEO a boost and take you to the next level. So what exactly is LSI? And is there any real evidence that LSI can help your SEO performance?
What is latent semantic indexing
Latent semantic indexing, sometimes called latent semantic Special Database analysis. Is a mathematical method developed in the late 1980s to improve the accuracy of information retrieval. It uses a technique called singular value decomposition to scan unstructured. Data within documents and identify relationships between the concepts contained within them.SEO Positioning. In essence it finds the hidden (latent) relationships between words (semantics) to improve the understanding of information (indexing).
Latent semantic indexing and SEO
If we remove from the previous section of this article that LSI allows a search engine to understand synonyms. SEO Positioning it logically follows that using synonyms throughout a document could, in fact. help a search engine understand its content. And if a search engine can Aero Leads understand the content, it can also index and rank it for its target queries. Furthermore, using synonyms can strengthen the thematic relevance of the overall piece of content. which must be good for SEO. right? Distilled to its purest essence, the proposition is to include synonyms for your target keywords within content that will help SEO performance.
