Environmental sustainability is one of the pillars of ESG practices and also a Rubber and Plastic Manufacturers Email Lists differentiator in business. This is because the consumer, in addition to taking more conscious consumption attitudes, expects brands to have a greater level of responsibility in this aspect. For example, a Unilever study reveals that 85% of Brazilians feel better when they buy sustainable products. Futerra points out that, for every 100 consumers, 88 want companies to help them be more sustainable in their daily lives . But it is not enough to place a green seal on packaging to demonstrate environmental care, a practice often associated with greenwashing .
Find out more about it below! What is circular economy
The circular economy is a concept that covers different stages of production, consumption and disposal of products used to reduce the environmental impact of human action. It is a counterpoint to the linear economy which, in the long term, puts both society and the economy itself at risk. This linear economy is the current production pattern in which: Natural resources are removed. The industry turns them into products. Consumers use them.
The circular economy is opposed to the linear model
because it seeks better management of natural resources by using resources more efficiently and reusing them within the industry itself. It is a more natural way of producing, since in nature everything works in cycles, without an apparent end, without waste. Therefore, the circular economy Minimum Aero Leads natural resources are used. Products are designed to last and be reused. Consumers reuse more, share more and give new functions to products.
