In text and us in various mia such as websites, social mia, various forms of advertising “ Value Proposition is not a slogan and is not a Positioning Statement. ” Gray Arrow Value proposition writing is mostly written in text in the form of headlines, subheadings, and short paragraphs that may include images. HeadlinesHeadlines offer customers the benefits of a short summary sentence. This may be talking about the strengths of the product or the results that the customer will receive. Or maybe combine the two together.
Value Proposition will give
Subheadings ubheading or a short Papua New Guinea Email List paragraph (Sub-headline Paragraph) Describe what the product can satisfy customers. product target group or benefits that customers will receive Image (Visual) The use of images to show results or benefits from using the product. “Writing a value proposition requires you to answer these questions.” What product or service are you selling? What is the ultimate benefit to the customer? Who is the target audience? What is your unique difference? Good It is clear and easy to understand. Can communicate the results that customers will get after purchasing and using products or services.
By positioning the brand
Directly to the point Can explain differences AERO Leads or better points than competitors MUST NOT use text type “Unprecent” “Fantastic” “Amazing” “Awesome” “Best” Read and understand in less than seconds. “Value Proposition doesn’t have to be the most different and unique in the world. But please be different in the minds of customers.” Sometimes you may use words or messages to encourage Value Proposition to make customers feel more different between your brand and competitors. or what we call Value Add, for example free shipping Fast delivery, fast delivery within days free installation non-binding contract can be cancel get special discount Choose the type you like.
