And. A by building relationships. And through those sal. A you can earn loyalty. But why is e-commerce email marketing so important? Customer acquisition for all online busins has become increasingly expensive. This is true for relationships into sal almost every online category. But it’s pecially true for e-commerce busins. The days of overseas data cheap Facebook and Google ads are over. Using third-party data has become impossible or very expensive. Additionally. A competition is fiercer in nearly every e-commerce category. It’s also harder to track the performance of some paid acquisition efforts through Google Analytics.
This leav you with more unknowns
And mak it harder to decide whether to increase or decrease your spending. Social Mia Ad Price Increase in CPM – from Gupta Mia If you want to be succsful and profitable as an e-commerce busins. A you ne a consistent and steady source of free email marketing: effective strategy at the lowest cost traffic. There are simply no other channels that compare to email marketing. Email has a massive ROI timat vary. A but email marketing boasts an average ROI of 38 to 42 tim. Compare that to the 1 to 3 tim return on most paid acquisition channels. A and it’s easy to see why you should invt in email marketing for your ecommerce busins.
Email Open Rate 2024 – 42x
A huge percentage of the world’s population relationships into sal us email According to Statista. A over 4.3 billion people use email worldwide. This reprents a significant potential audience for your online store. 4.3 billion email users worldwide by 2024 Most email users check their email every day In fact. A it is report that 99% of email users check their email daily! Most united states business directory people check their emails daily. Email enjoys high engagement rat With average click-through rat in e-commerce often exceing 2-3% and some going well beyond. A email has massive engagement rat.
Email marketing for e-commerce
Is affordable compar to other channels You can start with very affordable email marketing tools when your email list is small and your costs will generally only increase as our email subscribers grow. Conversion rat for e-commerce email marketing campaigns are very high compar to many other marketing channels. Clicks from email marketing campaigns typically come with a lot of context and intent. This means that conversion rat from email marketing campaigns are typically quite high. Email is a great way for your customer to refer friends The bt marketing is word of mouth and email automations that allow you to encourage your subscribers to simply forward your emails to increase awarens and attract additional subscribers.
