Rom Google such as Maximize Conversions or Maximize ROAS You can create your product fe with three options. Fe managers A fe manager is a third party that translates the information from your website on a separate platform. You select the fields you ne yourself and link them to the necessary fields from Google. Advantage : one environment for all your exports, also to other shopping platforms. Disadvantage : no direct link, but via a separate channel. Plugin A second option is a direct plug-in in your website to Google Merchant Center. This replaces the option of a fe manager, but it is directly to Google.
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Advantage : direct link with Google. Disadvantage : extra scripts on your website often contain more functions than just the necessary export, making it slower. XML export You can also make the export Panama Email List yourself, by filling in the fields exactly as Google wants them. You can often arrange this with your website builder, if they understand XML exports. This is less advisable when you have a lot of changes (such as stock) in your products. Advantage : direct lightweight coupling. Disadvantage : requires customization from the website builder. . Google Merchant Center or CSSs To link the product fe to Google’s Search Engine, you ne a platform that turns your product fe into visible products again.
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For this, Google has creat its Merchant Center. This removes all products from the product fe, recognizes the errors, explains how you can fix them and makes the rirection to organic and paid Aero Leads search results within the shopping environment. It is also possible to make this connection via a third-party platform, a Comparison Shopping Service (CSS) partner. These are a kind of comparison sites that also display their affiliat webshops within Shopping and do exactly the same as Google with Merchant Center. Side note in between.