It is one of the most repeat words in the world of advertising and mass mailing . Without segmentation, any campaign loses potential and remains halfway to success. Today we will tell you what are the keys to segmenting a database correctly. To give you an idea, according to several studies, the fact of segmenting a campaign can make its opening rate grow by 203%. Yes, you read that right, 203%. How is an email database segment? The following questions are vital so that an email sending database can be segment in a correct and optimiz way. 1.- Do cleaning. Cleaning your registry listing is vital.
When we talk about cleaning
We refer to an audit of duplicate , old, bounc data, etc. Having poor quality data will only waste money and effort. 2.- Define the objective of the campaign. Before moving on to targeting, you must set Tunisia Phone Number List an objective for the campaign. In this way you will know if you have succe or not. 3.- Define your target . Breaking down this question, you must find the target audience you want for your campaign. Of course, you must rely on your product or service to find it. 4.- Do not segment too much. It is vital not to fall into “over segmentation”. This happens when you segment a target audience so much that you get a very low level of contacts.
You must remain halfway between
The general public and the more specific public. It is estimat that 60% of users receive advertising emails with offers or news that do not interest them . The fact of segmenting allows you to Aero Leads personalize the emails you send and, with this, improve your opening and response rate. Send comment Your email address will not be publish. Mandatory fields are mark with * Call recording in the call center: legal aspects that you should know Mar 1, 2023 | Call centers | 0 Comments call recording If you have a Call Center , you ne to start recording the calls you make and receive.
