A presenter, or get on the cover of a magazine. Becomes looking atess. It has become a popular belief that beauty can lead to a better life, more confidence and more job opportunities. So Dove came up with a marketing campaign call “Real Beauty Sketches” to test this hypothesis. They hir Gil Zamora, an FBI forensic scientist train in drawing sketches of people’s faces. To draw the first sketch bas on the women’s facial descriptions. Seat behind a curtain, Gil Zamora didn’t see the faces of those women. and had people who knew those women explain their appearance to Gil Zamora.
Brought Twitter is used
You Are More Beautiful Than You Think A picture Thailand B2B List of him describing himself (left) A picture of his friend describing him (right) As a result, it turns out that the pictures that the person describ mostly show their own disadvantages, such as a big chin, big forehead, big cheekbones, so the pictures that come out don’t look beautiful. Compar to the other picture that the friend describ, the appearance turn out to be more beautiful than what he describ. Shows that people tend to see themselves as unattractive to the point of lacking confidence. But in fact, you’re more beautiful than you think.
When consumers become aware
You’re more beautiful than your think” After AERO Leads the release of this campaign, just days, it has reach million views and continues to do so. You see, telling stories that connect with consumers that create emotional impact. and connect to And feel good about the brand that is more than traditional marketing that only has regular advertising. Twitter Twitter) is one of the most popular social media platforms worldwide. And for Thailand itself, it is considered the platform that is used by the top. and many businesses have.
